Beijing

  China’s healthcare market is increasingly attracting attention, as it is now the world`s second largest market for medical equipment and pharmaceuticals. China has a huge demand for better healthcare services, driven by an ageing population and improving medical insurance coverage.   Chinese consumers view western medical products and services often as more credible than Chinese products, which offers significant potential for European companies. However China`s healthcare market also poses challenges, mostly in regulatory barriers, competition with local businesses and the protection of intellectual property rights.   It is in this context that the German Centre for Industry and Trade, the China IPR SME Helpdesk and the EU SME Centre invite you to a seminar which includes an overview of the market, challenges and opportunities for European companies and advice on developing your business further. You will receive practical advice from our China experts and have the opportunity to attend a one-on-one consultation session to discuss your individual questions.   To register please send an e-mail to: rsvp-china@china-iprhelpdesk.eu   The event is supported by:  

  Objectives: Understand the different types and sources of conflicts; - Learn the 6 Steps of Conflict Resolution; - Learn the 4 Conflict Styles, and gain a clear picture of your own conflict style tendencies; - Learn the 9 major conflict management strategies, and how to choose the strategy according to the situation; - Learn conflict management tools and techniques. The content is based on thoroughly researched models and tools of Organizational Behavior; and it is enriched with case studies, exercises, discussions and personal experience.   Who should attend ? Anybody who has been facing conflict at work; - Both Chinese and foreigners - Managers of all levels, high-potential, key people.   Course Outline:   • Day 1 - Conflict simulation - Analyzing your conflict - Conflict patterns and strategies - Play it out - role plays - Walking the 6 Steps of Conflict Management Process   • Day 2 - Practice, practice, practice! - Skill building role plays - Working out solutions for conflicts - Preventing unnecessary conflicts - Wrapping up your take-away   Facilitator: Mr. Andy Wong Andy Wong is a third generation Singaporean who has accumulated more than 15 years of international exposure on the senior management level. He was extensively involved in multi-industrial segments such as Chemical, Banking, Insurance, FMCG, Automobile, Hospitality and the Real Estate industry. With a strong passion for training, his classes are highly interactive, fun and informative, full of the latest information and techniques and he makes sure that every participant walks away with practical skills they can apply on the job. He is bilingual in English and Chinese, and connects well with all levels of an organization. His expertise lies in Recruitment, Business Development, Train the Trainer and Team (Leadership) Building.   To register please fill in the form and send it back to info@cameraitacina.com.   Completion Certificate is provided.  

  Training Goals With more than 526 billion internet users and USD 310 billion in E-Commerce transactions in the past year, China is now the largest E-Commerce market in the world. The Chinese E-Commerce market is dominated by local players, most of which have no presence in the western world.   Who should participate? This training session targets any brands or merchants with an E-Commerce or Digital project on the Chinese market.   Training Agenda   Market Insight: - What are the attributes of this market? - Who are the Chinese Internet users? - Who are the Chinese online buyers? - Focus on the mobile market in China - Market Size - Market Growth - Why does the Chinese consumer buy online?   Digital Landscape: - Who are the main players on the Chinese Internet & E-Commerce Market? - What do Chinese users do on the Internet? - A very specific and local market - Baidu : The leading search engine in China - Social networks are very important in China - Weibo & Wechat Focus - Payment Methods in China - BBS Importance in China - Mobile Shopping   Marketplaces: - The major importance of E-Marketplaces in China’s E-Commerce scene - Business models of the E-Marketplaces in China - Tmall/Taobao Focus - Merchandising & Advertising on E-Marketplaces   OmniChannel: - Omnichanel in China - Times are changing - Users Scenarios of the China Omnichannel - How should retailers deal with Omnichannel in China?   Digital Marketing in China: - What are the leverages for a successful internet strategy in China? - SEO & Content Marketing in China - SEM & Online Advertisingin China - Social Marketing - Direct & Email Marketing   E-Commerce Platforms in China: - Which technology fits which needs in China - Specificities of your E-Commerce platform in China - Hosting - Step by step : How do I build my E-Commerce website ? - IT & 3rd party system integration (ERP, CRM, etc..)   E-Commerce Operations: - Import - Logistics - Shipping - Catalog - Digital - Customer service   Digital IQ in China   E-Commerce Strategy & Case Studies: - Successful Case Studies   Budget: - Budget planning - A typical business plan for E-Commerce   A practical example: "My pants company would like to sell online in China": - Step by Step - A brief competitor analysis - A first eCommerce strategy - Costing and budget planning - KPIs - Business plan   Facilitator: Cyril Drouin  Bysoft China Founder & CEO - Senior E-Commerce Consultant Over 15 years of consulting dedicated to E-Commerce and internet in China and in Europe . Around 100 clients (brands, retailers, manufacturers, SMEs, startups) advised and followed for the last 10 years. Extensive knowledge in Chinese E--Commerce. Actively speaking & training for conferences and high-level training sessions. Working with brands in China on eCommerce Strategy / E-Commerce Platform Building (website & marketplace) / E-Commerce Operations setup / Digital Marketing (SEO/SEM/Social networks/Word of mouth) / Mobile. Cyril has 17 years of experience in the field, with 14 years’ experience in China. Master’s degree in Mathematics & IT    To register please fill in the form and send it back to info@cameraitacina.com.   Completion Certificate is provided.